Definitions of Coaching

For your information, we have outlined below the coaching definitions by the Association for Coaching:

The Association for Coaching states:

Personal/Life Coaching
"A collaborative solution-focused, results-orientated and systematic process in which the coach facilitates the enhancement of work performance, life experience, self- directed learning and personal growth of the coachee." (Anthony Grant, University of

Sydney, 2000)

Executive Coaching

“As for personal coaching but it is specifically focused at senior management level where there is an expectation for the coach to feel as comfortable exploring business related topics, as personal development topics with the client in order to improve their personal performance.”

Corporate/Business Coaching
“As for personal coaching but the specific remit of a corporate coach is to focus on supporting an employee, either as an individual, as part of a team and/or organization to achieve improved business performance and operational effectiveness”

Group Coaching
“As for personal coaching but the coach is working with a number or individuals either to achieve a common goal within the group or create an environment where individuals can co-coach each other.”